Veterinary Founders Group
A proposal · August 2026
You're building something rare.
A veterinarian-led platform, led by people who have built and sold the biggest names in the field. This is how Caden Partners would give it a digital presence to match — the brand, the website, and the content, run as one voice. A starting point to shape together, not a closed proposal.
The story is strong. It should look it, everywhere.
VFG is talking to practice owners, brokers and investors at the same time — and every one of them looks you up first. The presence should feel as considered as the thesis: quiet, confident, and unmistakably yours.
Four pieces, one identity.
A brand as considered as the thesis.
We start with five directions for the mark — all in your navy and gold — and refine the one you choose into a full identity: primary, stacked, mark-only, mono and favicon, with source files that are yours. In your brand, not a template with a logo dropped on top.
A website that earns the room.
A premium redesign of vfg.pet: the co-ownership model made clear, the platform and its numbers presented with restraint, the founders' track record up front, and two clean paths — one for practice owners, one for investors. Built to load fast and read as expensive.
Content that brings the right owners to you.
LinkedIn is where veterinarians and practice owners already spend their attention — so that's where we lead. Paired with a monthly owner email and one long-form article, the cadence is built to do one thing: earn the interest of owners weighing their next chapter, and make them raise their hand.
A deal-flow engine, not just a presence.
The return isn't reach — it's inbound. A credible, consistent voice on LinkedIn compounds into organic interest from exactly the veterinarians and practice owners VFG wants to partner with — conversations that start with them, not a cold list. In time, the content becomes a proprietary source of deal flow.
Not a promise — the work.
Each piece is a real sample, in your navy and gold, made for this proposal. Click any to open it.
We're the bridge.
Caden Partners closes the distance between what AI makes possible today and the businesses operating right now. A small team delivers an agency-grade content machine: AI does the volume, people bring the judgment and the taste, and every piece passes a quality check before it goes out.
Everything we make is yours.
The site, the identity, the articles, the source files — VFG's from day one. The monthly cancels on 30 days' notice, no penalty. A relationship that has to trap someone isn't worth it for either side.
$10,000
one-time, to stand it all up: a top-of-the-line website ($7,500) and a full brand identity ($2,500). Yours to keep, built to last.
$2,750/mo
a month, all in: LinkedIn-led social and a second channel, monthly email outreach, one article, and website management — one calendar, one voice, one invoice.
What each part includes.
| Brand identity — one-time | 5 directions → 1 refined system + files · $2,500 |
| Website build — one-time | top-of-the-line vfg.pet · $7,500 |
| Social — monthly | LinkedIn-led + a second channel, managed |
| Email outreach — monthly | one campaign to your owner & investor list |
| Article — monthly | 1 long-form SEO piece on vfg.pet |
| Website management + report | updates, new pages, a monthly read |
| Monthly, all in | $2,750 / mo |
Billed monthly, in advance. The one-time build ($10,000) is separate and can be phased over the first months.
How we'd work together.
Stay an owner.
Build something bigger —
online, too.
Tell us what you'd change, and we'll shape it around where VFG is headed.
How would you like to move forward?
Veterinary Founders Group · August 2026 · Caden Partners is a trade name of Hesed Ventures, LLC.